10 Claude Prompts for Marketing That Converts

Sharpen my positioning using April Dunford's framework.

Product: [what it is and does]
Customers who love us most: [who they are, and why they chose us — real quotes if you have them]
Alternatives they compare us to: [including "do nothing" and spreadsheets]
What we do that alternatives can't: [features/capabilities — be concrete]

Work through:
1. True competitive alternatives (from the customer's view, not our category's).
2. Our differentiated capabilities — and cut any that customers don't actually care about.
3. The value those capabilities enable, in customer outcomes.
4. Who cares most about that value (the segment where we win by default).
5. The market category that makes all this obvious in one sentence.
Then write the positioning statement and the 3 messages everything else should ladder up to.

Write a landing page for [product/offer].

The ONE reader: [specific person — role, pain, what they were doing 5 minutes before landing here]
Traffic source: [where they come from — this sets what they already know]
The action: [the single conversion goal]
Proof we have: [numbers, testimonials, logos, guarantees — only what's real]

Structure:
1. Hero: headline (their outcome, their words), subhead (how + for whom), CTA.
2. Problem section that shows we understand their current painful workaround.
3. How it works — 3 steps max.
4. Proof section using ONLY the proof I gave you, placed for maximum effect.
5. Objection handling as FAQ: the 4 real reasons this reader wouldn't buy.
6. Final CTA with risk reversal.

Write actual copy, not descriptions of copy. Match sophistication to the traffic source.

Mine this raw customer language for marketing gold:

[paste reviews / support tickets / sales call notes / survey answers / Reddit threads]

Extract and organize:
1. Exact phrases customers use for the problem (their words — flag anything we'd never have written ourselves).
2. The "moment of struggle" stories: what happened right before they went looking for a solution?
3. Objections and anxieties, in their words.
4. The outcome language: how do they describe success after buying?
5. Turn the 5 strongest phrases into: 2 headlines, 2 email subject lines, 1 ad hook — using their wording nearly verbatim.

Build a [5]-email sequence for: [goal — e.g. "trial users who haven't activated" / "post-purchase onboarding" / "cold leads from the ebook"]

Reader: [who, and their state of mind entering the sequence]
Product: [what, and the ONE action each email should drive toward]
Voice: [paste a sample email you like]

For each email:
- Trigger/timing and the job of this specific email in the sequence
- Subject line (2 options: one curiosity, one direct)
- Body under 150 words, one idea, one CTA
- The exit condition (when someone should stop getting the sequence)

Sequence logic: each email must earn the next — no "just checking in" filler. Email 3 should handle the biggest objection head-on.

Create a content brief for an article targeting: [keyword/topic]

Searcher intent: [what is this person actually trying to do when they search this?]
Our angle: [what we can say that the current top results can't — experience, data, contrarian take]
Top-ranking content right now: [paste titles/summaries of the top 3–5 results]

Brief:
1. The intent gap: what do current results fail to answer? That's our headline advantage.
2. Title (3 options) and H2 outline — ordered by searcher priority, not our narrative preference.
3. Questions to answer for featured snippets / AI answer engines (with the direct-answer sentence for each).
4. What genuinely unique thing must this article contain to deserve to rank? If we have nothing, say so — that's a "don't write it" verdict.
5. Internal links it should give and receive.

Generate ad variants for [platform: Meta / Google / LinkedIn / X].

Offer: [what's being promoted]
Audience: [targeting — who sees this]
Proof: [the strongest specific: number, testimonial, outcome]
Winning ads so far: [paste any current winners — Claude should learn from them, not repeat them]

Give me 10 variants across distinct angles:
- 2 pain-first (the moment of struggle)
- 2 proof-first (lead with the number)
- 2 identity ("for people who...")
- 2 objection-flip (attack the reason they scroll past)
- 2 curiosity (specific, not clickbait)

For each: hook line, body (platform-appropriate length), CTA. Then predict the winner and say why — I want your reasoning, not just output.

We're launching [thing]. Write the full announcement stack, one core message, every format:

The launch: [what's new, who it's for, why it matters]
The ONE takeaway everyone should remember: [single sentence]
Proof/demo: [what we can show]

Write:
1. X/Twitter thread (6–8 posts, first post must work standalone)
2. LinkedIn post (professional but human, no "I'm thrilled to announce")
3. Email to existing users (angle: what this makes possible for them, not what we did)
4. Product Hunt tagline + first-comment maker story
5. 2-sentence version for a newsletter mention

Same message, native to each format — don't just resize the same paragraph. Ban: "excited", "thrilled", "game-changer", "revolutionize", rocket emoji.

Review my pricing page like a conversion specialist:

[paste pricing page copy/structure, or describe tiers and prices]

Customer context: [who buys, deal size, sales-assisted or self-serve]

Analyze:
1. Which tier is doing the anchoring, and is it anchoring in the right direction?
2. Tier naming and feature-gating: does the middle tier make the decision easy? (It should be ~70% of buyers.)
3. Where does cognitive load spike — too many rows, unclear units, "contact us" ambiguity?
4. The FUD audit: what unanswered anxiety sits next to the buy button (lock-in, migration, what happens at the limit)?
5. Three specific changes ranked by expected impact, and the one A/B test to run first.

Turn this customer win into a case study.

Raw material: [interview notes / email thread / metrics — whatever exists]
Customer: [who, industry, size — and what I'm allowed to name publicly]
Reader: [the prospect persona this case study should convince]

First: list the 5 follow-up questions I should ask the customer to make this 10x stronger (missing numbers, the before-state, the moment they knew it worked).

Then write it with what we have:
- Title: their outcome with a number, not our product name
- Before: the struggle in their words
- Decision: why us over alternatives (honest, including hesitations)
- After: outcomes with numbers; the workflow that changed
- Pull quote that a salesperson would actually use
Keep it under 600 words. Mark every place where a real number would strengthen a vague claim.

Diagnose my funnel and tell me what to fix first.

Funnel stages & numbers: [e.g. "10k visitors → 400 signups (4%) → 120 activated (30%) → 25 paid (21%)"]
Benchmarks I know of: [if any]
What we've already tried: [so Claude doesn't suggest it again]

1. Which conversion is most below reasonable benchmarks for [business type]? Show comparative reasoning.
2. For the worst stage: the 3 most likely causes, and the fastest way to distinguish between them (session recordings? exit survey? one interview question?).
3. The math: if we fix the worst stage to benchmark, what happens to revenue vs. fixing any other stage? (Leverage, not vibes.)
4. This week's action: one diagnostic, one experiment, expected learning from each.